I would explain more about the technology of the stick and the PowerMetal Technology, but the guys at COLT and SPORTSNETCANADA do a fantastic job of explaining this to you.
The first thing that comes to mind when I see this video is, "This would be great for the game." There is no doubt that this technology would revolutionize the game. Sticks wouldn't break which would be a plus especially with how much sticks are these days ($200-$300 if not more).
The downside, if this technology takes off and COLT starts sharing their technology, it could possibly put hockey stick companies out of business. That statement is only an exaggeration, obviously hockey companies would not allow this to happen.
All in all, this technology is a great idea. It would make hockey less expensive for the "everyday player." These sticks would also be beneficial for players with "deadly" slap-shots such as Shea Weber of the Nashville Predators who has a 106.0 MPH shot and Zdeno Chara of the Boston Bruins who has recorded a 108.8 MPH shot. Might I also add that the sticks don't look half bad.